What is SEM and why do you need to know about it?

12th December 2017 – What is SEM and why do you need to know about it?

As part of our Educator Highlight Series we have our resident Search Engine Marketing (SEM) expert and trainer Olha Andriichuk giving us an insight into “Why you need to know about SEM” in the following article. Part I of the Search Engine Marketing course also can can be found here https://platform.tappned.com/course/138

…Firstly, let’s answer the first question – “What is SEM?”.
SEM stands for search engine marketing. In simple words, it is a complex set of tools and methods of website promotion through paid ads at search engines.
This term also used as an umbrella term to incorporate both paid search activities and SEO (search engine optimization). These days SEM is an important internet marketing tool for generating sales and receiving conversions of various types for a large number of businesses.

And we have a list of 3 most important reasons why do you need to learn more about SEM in coming 2018 to be successful:

1. E-commerce is on the rise today.

2017 is exceptional, as this is the first year that online purchases will exceed in-store sales.

This year shoppers plan to spend 51% of their holiday budget online, compared to 42% in-stores, according to Deloitte’s.

Search engine marketing skills will help you be up-to-date in this growing online market, whether you are an entrepreneur or an average person with eager to knowledge.

2. Precise targeting and measurable results for your marketing efforts.

When it comes to web dimension there is one vital rule: traffic is good, quality traffic is better! A wonderful thing about SEM is that people are already searching for a product or service that you offer using specific keywords when they can see the ad. The ads are targeted and you will only be charged when the audience clicks on your ads. That makes paid search such a flexible and efficient tool for boosting sales.

With increasing importance of e-commerce (it is growing in average on 23% year-over-year), there are 46% of small businesses that do not have a website. That leaves quite a lot of place for new projects to rise. With knowledge of SEM, you can win a large room for your business on the World Wide Web while it’s still reachable.

3. You can go global.

One more advantage of SEM skills is that it’s portable and global. If you have that knowledge you can apply it to the variety of projects. Industry and size play less part once you have researched the market properly. More important is to know exactly what are you promoting and who are your target audience. And all your work can be done online. It sounds great, doesn’t it?

Are these reasons convinced you? If the answer is “No”, there is one more reason that we have prepared as a dessert: you can learn SEM online on the TappnEd platform!

Recently we have launched exclusive “Basic SEM” course for beginners from Olha Andriichuk (Digital Marketing Director at Dinamicka Development).

This course will give you core information on main search engine marketing methods and tools, such as:
– keyword research;
– semantic core creation;
– on-page search engine optimization;
– Google Adwords and what network to choose there;
– Bing Ads campaign set up.

To do the SEM Course click here https://platform.tappned.com/course/138 .


TappnEd announces support for Registered Training Organisations (RTOs) wishing to enrol students using their Unique Student Identifier (USI).

8th March 2017 – TappnEd announces support for Registered Training Organisations (RTOs) wishing to enrol students using their Unique Student Identifier (USI).

Now even the smallest RTOs can use the TappnEd interactive video training LMS to enrol students and collect student specific data for recording and verification.

The TappnEd enrolment form supports standard enrolment data collection including Unique Student Identifier (USI); or a new tab/link to allow the student to apply for one; and also education information, individual needs, country of birth and all the other information required for data reporting obligations for NCVER https://www.usi.gov.au/training-organisations/training-organisation-requirements .

TappnEd does not provide direct access to the USI Registry as at March 2017, however it does conduct a USI validation check when a student enters their USI. RTOs don’t have to upload their AusKey information to TappnEd so setting up your account and monetising interactive video course content is easy and quick.

If the student gets their USI incorrect then an error message appears allowing them time to double check the number and re-enter.

TappnEd supports standard assessment based learning in a formalized and mobile friendly interface. If students get an answer incorrect they have additional chances if that option is selected, to answer the question until they get it correct – perfect for running accredited courses.

Because now more than 50% of video gets consumed on mobile devices TappnEd gives training organisations the opportunity to sell more of their courses online and deployed to mobile devices – a key competitive and revenue advantage.USI rules from gov website v3

If you have your courses on a PowerPoint its easy to create a video course – narrate and export as an MP4 video file using the Microsoft PowerPoint Narration and Export As function.

For more information on turning your PowerPoint presentation into a video see the Microsoft support article https://support.office.com/en-us/article/Turn-your-presentation-into-a-video-c140551f-cb37-4818-b5d4-3e30815c3e83.

Want to create your own interactive video course for mobile? Heres how…

13th February 2017 – Want to create your own interactive video course for mobile? Here’s how…

Video is now becoming so common place to use as a teaching tool that if you’re not using it you are at a perceived disadvantage – but there’s a disconnect with harnessing the full power of HTML5 video and the implementation of effective training and assessing techniques.

How do you embed interactive questions and answers during the video to validate learners knowledge and then have that available on a mobile device?


Sure, Flash used to be able to do this on a desktop but failed miserably when it came to any mobile device. Now we have HTML5 video and all the neat technology associated with it but organisationas still struggle to put this in a mobile format.

Enter TappnEd – interactive video learning for mobile.


This course shows you how to get started using TappnEd’s interactive video features and then deploy that course to any device. It works especially well on smart phones in both landscape and portrait modes as it was designed specifically with the small screen of smart phones in mind.


Getting Started Course

Getting Started with Interactive Video Courses: https://platform.tappned.com/course/11

Also learn how to monetize your mp4 video course by setting a price and selling it through the payment gateway. You can also share your course via social media or email and get your followers to buy and participate in that course.


Included in the course curriculum is:


  • Lesson 1: Creating a Course 06:33 minute(s)
  • Lesson 2: Uploading Video 03:01 minute(s)
  • Lesson 3: Adding Call-To-Actions, Scoring & VAP Messages 08:14 minute(s)
  • Lesson 4: Adding a Poll


No technical HTML5 knowledge is required – we handle all that in the back end of the TappnEd system.


If you need any help please contact support via the support email request form https://tappned.com/contact/ .


To start the course tap here https://platform.tappned.com/course/11 .

Latest News: StartCon 2016 – Light Up The Stage & Bonfire Of The Unicorns

26/27 November 2016 StartCon @ Randwick Racecourse, Sydney Australia

TappnEd is excited to announce we are exhibiting at the premiere start-up event of 2016 on the weekend of 26-27 November 2016 @StartConHQ “Bonfire of the Unicorns” (Stand D58).

Alongside the expo floor, this year will include some of the world’s most sought-after international speakers – with Andrew Chen (Growth @UBER), Elena Verna (SVP Growth @SurveyMonkey), Christopher Lowe (Global Tech Media Specialist @Bloomberg), Chandini Ammineni (Distribution Partner @500Startups).

Come along and find out how entrepreneurs, educators, consultants, teachers and training organisations are making money from publishing their interactive video courses with TappnEd.

For a limited time TappnEd will be offering a Free account which includes 1 GBs of hosting space, ability to publish 10 free interactive courses for your learners per month, and unlimited publishing of paid courses for the educator wishing to monetise their interactive video courses and then share in the revenue. Sign up for your free account here https://platform.tappned.com/?signup.

As part of our stand exhibition TappnEd will be showing the latest in interactive video education and training technology with examples from Surf Lifesaving Australia – interactive video refresher courses on subjects such as board and tube surf rescue training, CPR, spinal management and safe launching of inflatable rescue boats (IRBs). http://www.surflifesaving.com.au/news/slsa-bulletin-new-skills-maintenance-tools/bulletin-01-16-17-new-skills-maintenance-tools.pdf See how TappnEd has transformed existing Flash based video content into an interactive video multi device experience where interactive video learning can be accessed via smart phones, tablets and desktops any time of the day https://platform.tappned.com/course/76 .

Also courses from Designed Learning – one of Australia’s most advanced researchers and providers of literacy and comprehension learning content in the primary and special needs education sector will be shown http://designedlearning.com.au/. Check out how existing course content has been taken from a standard PDF or PowerPoint format and converted into a fully responsive interactive video learning course with tap-based smart phone functionality fully supported – now being trialled in Australian schools. See here for an example

Also as part of the festivities @TappnEd (Urban Marketing) will be participating in the investor pitch event “Light Up The Stage” as Team 60 on Day 1 of the Start-up Pitches 1.30-2.00pm on the Pitch Stage https://www.startcon.com/schedule .

Learn how to create an interactive investor video to get feedback, product opinions and ask for the money.

See the TappnEd interactive StartCon Pitch video here https://goo.gl/jKlPYo.


We are located at Stand 56 on the Ground Floor of the Randwick Racecourse Function Centre right in the centre of all the action and will be available all weekend to discuss how to create multi-device interactive video courses and sell them.

4th April 2016 — TappnEd Beta launches for the global education and training market.

4th April 2016

TappnEd Beta launches for the global education and training market. Included in this beta release is:

  • Free account with revenue sharing on sign up.
  • Interactive “in-video” learning on any device.
  • Video monetization with StripeTM secure payments.
  • Social share now or later function.
  • Multiple interactive video Lessons in a single Course.
  • In-video interactive polling.
  • Course rating by Learners on completion.
  • FAQs and Support Pages

Whilst TappnEd is in Beta we are looking for both Educators and Learners alike to engage with our system, see how they like the format and user interface, and make suggestions or comments.

Do you have a suggestion or idea you would like to see? Tell us! We are happy to engage with our users to make the best possible system. Also feel free to make a sample course and publish it. You will get paid if learners like them.

Sign up for a free account so you can keep up to date on the latest features and additions.

Check out the About page for features and benefits.

Any enquiries can be directed through the Contact page.